I.T. in Marketing (Sept 2009 term): Assignment Two Marking Scheme and Helpful Information

Thursday, October 29, 2009

Assignment Two Marking Scheme and Helpful Information

Here's the marking scheme for Assignment Two:

E-Commerce Plan - 40%
Sample Web Site (site map and sample pages) - 15%
Proposing New Information Systems - 40%
Formatting, Organization and References - 5%

A site map provides an overview of the major sections and pages in each section of the finished web site. A good reference you can use would be Apple's site map.

You only need to develop at least 5 prototype or sample Web pages, these could be the home page plus the starting page in each of the major sections. For the rest of the site, it would be enough to indicate the titles of these sections or pages in your site map.

Here are some existing businesses whose e-commerce strategy you may use as a model for your e-commerce plan. These are suggestions only, feel free to be inspired and learn from what they're doing right now, and also offer improvements on their strategy. You are also free to find and share your examples with us on this blog !