- McDonalds' Brand Trust (brand-building)
- Cathay Pacific Airways (blogs, Facebook, Twitter, YouTube)
- Samsung WB550 Camera (online community)
- Rich Media and Online Video gallery (interactive advertising formats)
- Direct2Dell (corporate-sponsored blog)
- Canon Blogs Sponsored by Canon and Built by Canon Users (online community)
- Dilbert comic strip (blogs, RSS, widgets)
- Mingpao newspaper, Yahoo headlines (RSS subscription)
- Lady Dior (web site and online movie promoting the Lady Dior handbag)
Friday, October 9, 2009
Session 4: Internet Marketing
Here are some innovative examples of Internet Marketing:
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