Assignment Two Marking Scheme and Helpful Information

Here's the marking scheme for Assignment Two:

• E-Commerce Plan - 40%
• Sample Web Site (site map and sample pages) - 15%
• Proposing New Information Systems - 40%
• Formatting, Organization and References - 5%

A site map provides an overview of the major sections and pages in each section of the finished web site. A good reference you can use would be Apple's site map.

You only need to develop at least 5 prototype or sample Web pages, these could be the home page plus the starting page in each of the major sections. For the rest of the site, it would be enough to indicate the titles of these sections or pages in your site map.

Here are some existing businesses whose e-commerce strategy you may use as a model for your e-commerce plan. These are suggestions only, feel free to be inspired and learn from what they're doing right now, and also offer improvements on their strategy. You are also free to find and share your examples with us on this blog !

• Business 1: Invest in Hong Kong, Discover Hong Kong, Welcome to Taiwan
• Business 2: Spotlight, Ikea, B&Q
• Business 3: Stonyfield Farm Yogurt, Yoplait

Assignment One: Marking for the First Round

Your blogs will be marked for the first round (50% of your marks) by 19-October (Monday).

The second round of marking will be on 26-October.

Please try to answer at least two questions for the first round. There will be a total of 3 questions only for Assignment One so you should answer all 3 by the final round if you're aiming for a mark higher than 60.

Assignment One: Question Three

Find two examples of what you consider to be an effective use of Internet marketing.

For each example, describe what Internet marketing method(s) or technique(s) are used, discuss what you think is the purpose of the marketing campaign (customer acquisition ? customer retention ?), and evaluate which of the following Internet properties the online marketing campaign takes advantage of:

• interactivity or two-way communication
• pull marketing
• personalization or one-to-one
• greater hold on user's interest
• measurable and trackable

Minimum word count: 200 words

Session 4: Internet Marketing

Here are some innovative examples of Internet Marketing:

• McDonalds' Brand Trust (brand-building)
• Cathay Pacific Airways (blogs, Facebook, Twitter, YouTube)
  
• Samsung WB550 Camera (online community)
• Rich Media and Online Video gallery (interactive advertising formats)
• Direct2Dell (corporate-sponsored blog)
  
• Canon Blogs Sponsored by Canon and Built by Canon Users (online community)
• Dilbert comic strip (blogs, RSS, widgets)
• Mingpao newspaper, Yahoo headlines (RSS subscription)
• Lady Dior (web site and online movie promoting the Lady Dior handbag)
  

Text for our Web Site

You can download the text for the Teacloud web site here.

If you want to download the web site we finished last time, you can find it here.