Assignment One: Question Three

Find two examples of what you consider to be an effective use of Internet marketing.

For each example, describe what Internet marketing method(s) or technique(s) are used, discuss what you think is the purpose of the marketing campaign (customer acquisition ? customer retention ?), and evaluate which of the following Internet properties the online marketing campaign takes advantage of:

• interactivity or two-way communication
• pull marketing
• personalization or one-to-one
• greater hold on user's interest
• measurable and trackable

Minimum word count: 200 words

Anyone want to "Friend" a Gorilla ?

Here's a creative way to use the Internet for marketing.

http://www.friendagorilla.org

The Wildlife Authority has set up a web site that allows "fans" to befriend a gorilla on Facebook or MySpace or follow it on Twitter in return for a minimum donation of a dollar. The money will be used to hire extra park rangers to protect the gorillas and safeguard their habitat in Uganda.