Assignment One: Marking for the First Round

Your blogs will be marked for the first round (50% of your marks) by 19-October (Monday).

The second round of marking will be on 26-October.

Please try to answer at least two questions for the first round. There will be a total of 3 questions only for Assignment One so you should answer all 3 by the final round if you're aiming for a mark higher than 60.

Assignment One: Question Three

Find two examples of what you consider to be an effective use of Internet marketing.

For each example, describe what Internet marketing method(s) or technique(s) are used, discuss what you think is the purpose of the marketing campaign (customer acquisition ? customer retention ?), and evaluate which of the following Internet properties the online marketing campaign takes advantage of:

• interactivity or two-way communication
• pull marketing
• personalization or one-to-one
• greater hold on user's interest
• measurable and trackable

Minimum word count: 200 words

Individual Assignment: Question Two

Read this recent job posting for a customer relationship manager (CRM) from JobsDB.

Based on this job description, what would you say are the main responsibilites of a CRM manager ? Do any of these responsibilities involve in-depth or hands-on knowledge of information technology ? Explain your answer.

Minimum word count: 200

Individual Assignment: Question One

Evaluate and compare the features, functions, pricing, available editions, technology etc. of any two sources of enterprise resource planning (ERP) software. Here are some sources you may choose from:

SAP
Lawson Software
Microsoft Dynamics NAV
OpenBravo - open-source ERP
Kingdee K/3
QAD

Based on your understanding of ERP, do you believe that a firm should implement enterprise resource planning software when it is a new company, or after it has had time to mature ? Explain your answer.

Minimum word count: 200